When Air Guyana's ownership secured a rare fleet deal with Bombardier — seven jets at a steep discount — they had the hardware for a national carrier but no identity to put on it. Our team was brought on to build that identity from the ground up and take it to launch: naming and logo development, livery and cabin design, a full brand guidelines system, and the marketing push across digital, OOH, and airport touchpoints needed to introduce the airline to the flying public. The result positioned Air Guyana as a confident, modern entrant in a competitive regional market — turning a fleet acquisition into a fully realized brand with a coordinated public debut.
